What Is SEO?
Hey there, In this article, I’ll be interpreting what is SEO (Search Engine Optimization) & how you can write SEO friendly content on your blog post.
If you are a blogger, website manager, advertiser, service provider or a digital personal who needs to rank their site, article or content on search engines (Google, Yahoo, Bing, etc.)
For pure organic growth, you must know about optimization & it’s technique.
Before knowing about it & it’s process lets take a look at what is a search engine? Without any delay, let’s go through it.
What is a Search Engine?
A search engine is nothing but, the collection of the software system which is used to search any data on the internet.
Google is the largest search engine of this time. Though, the more search engines are here. like, Google, Bing, Yahoo, etc.
-About 70 – 80% of users use Google to search for any data.
-Whereas, 20 – 30% use bing & Yahoo as a search engine.
What is SEO?
SEO stands for Search Engine Optimization. It is an online process of listing or ranking of any site, blog or service to the top or bottom of the search engines for a particular keyword.
Search Engine Optimization helps to rank any post or any site on the search engine, only if your site or content is a search engine optimization friendly and following the optimization terms.
There are 200+ known & unknown factors what search engine use to list to any site on top or bottom.
There are some techniques, which are essential to know for you in order to do a perfect SEO for your site. So, let’s go through it.
So, there are three types of SEO on the basis of their working process.
White Hat SEO
It is an ethical search engine optimization, which means they work with search engine optimization guidelines with slow but in a progressive manner.
It may take time to rank the post on the search engines & is safe for the site.
Black Hat SEO
It is a non-ethical technique, which doesn’t follow any guidelines of SEO. It is quick & hesps to rank the site but may blacklist your site & is not a safe process.
Grey Hat SEO
This is a combination of white & black hat techniques.
In which mostly white hat search engine optimization is used but in some amount, the black hat search engine optimization is also used for the rapid & consistent growth But there is always a risk of being blacklisted.
The process includes the following things.
Depending on Page SEO it is of two types:-
What is ON Page SEO?
This is the type of Optimization of your site according to the Search engine guidelines. On-page optimization helps to index your site on the search engine naturally. It plays an important role in indexing the site in search engines & has an effect on about 35-40% on optimization.
On-Page SEO techniques involve the following things:-
1. Keyword analysis
2. Html tag optimization
4. XML sitemap
5. Competition Website analysis
6. Robot dot txt
7. W3 validation
8. Content optimization
10. Client-side web optimization
11. Url optimization
12. Web speed optimization
13. Text code ratio
16. Site linking
17. Conversion form
18. Nonattribute optimization
What is off Page SEO?
It improves the site ranking on the search engine. This optimization can only be done with a high-level On-page optimized site. It plays an important role in indexing the site in search engines & has an effect on about 60-65%.
Off-Page SEO techniques involve the following things:-
1. Social Page making / social bookmarking
2. Directory Submission
3. Blog commenting
4. Guest posting
5. Article submission
6. Social media
7. Media sharing
8. Review posting
Use of SEO
A. To increase the visibility of the site on search engines.
B. To get more organic & unique traffic on site.
C. To show your business on the digital platform.
D. To rank the site on the top of the search engine.
These are the techniques you can use.
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